CONTACT

Name: Keisha Williams

Email: [email protected]

Mobile: (347) 963-2840

ABOUT ME

For the past 5+ years, I've built brand strategies, messaging, and multi-channel marketing campaigns that not only look good on paper but also drive real outcomes. Whether it's developing a campaign concept or managing the project from kickoff to launch, I make sure projects stay on track, teams stay aligned, and campaigns make an impact.

PROFESSIONAL EXPERIENCE

Aug 2020 — Aug 2025

Creative Strategist | EIGHT11

• Directed end-to-end campaign strategy and execution for agency clients and internal initiatives, overseeing up to 6 concurrent projects from ideation to delivery.
• Designed brand strategies, messaging frameworks, marketing roadmaps, and campaign concepts, ensuring brand consistency across platforms.
• Partnered with cross-functional teams and external vendors to deliver high-impact campaigns within scope and deadlines.
• Translated complex market data into actionable business decisions, improving campaign conversions and processes to support long-term performance.
• Key Achievement: Led a campaign that secured new client partnerships, boosted membership signups, and landed a Fox61 News feature and interview for the client.

Jul 2023 — Dec 2024

Fractional Chief Marketing Officer | HOSEKI PUBLISHING

• Developed and executed a comprehensive business strategy and marketing plan, resulting in a increase in brand reach and partnerships.
• Established company-wide branding and marketing infrastructure, including brand positioning, messaging architecture, and marketing guidelines.
• Developed and managed campaign strategies, project plans, and creative execution to support business growth.
• Coordinated communications across editorial, design, and marketing teams to align campaign efforts.
• Key Achievement: Produced an animated short that became the centerpiece of a Kickstarter campaign.

Jun 2023 — Dec 2024

Fractional Chief Marketing Officer | EDEN AT

• Built foundational branding and marketing strategies to support organizational growth.
• Designed and executed integrated campaigns, including concept development, project management, and cross-team collaboration.
• Oversaw creative execution for fundraising and community initiatives, ensuring alignment with brand narrative and goals.
• Key Achievement: Developed a campaign that raised over $10K in grants and donations, funding a 3-day event and securing a 3-year partnership and residency with the City of Overtown.

Oct 2016 — Mar 2020

Operations Lead | SWISS POST SOLUTIONS

• Led front desk operations and implemented new client-facing systems, improving guest experience and boosting satisfaction.
• Created and implemented communication and guest experience protocols that reduced client complaints by 50% post-merger.
• Served as strategic lead between C-suite leadership, internal teams, and external vendors, reducing internal bottlenecks.
• Key Achievement: Streamlined executive operations and logistics during a high-impact M&A, improving cross-team collaboration and daily business continuity.

SKILLS

• Strategic Planning & Execution
• Marketing & Communications
• Operations Management
• Project Management
• Team Management

TOOLS

• Notion
• Canva
• Zoom
• Slack
• Google Workspace

EDUCATION

Advanced Regents Diploma

Frederick Douglass Academy 2009